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Writer's pictureOuri Azoulay

How AI Must Deliver Real Value To Create The Ultimate Customer Experience

Updated: Aug 14

This Forbes article dives into how AI is making a big splash in customer experience (CX) and changing up customer service. Here are the key points:

1. CX Matters: With customers easily comparing brands online, a great experience is what sets companies apart.
2. Going digital: Businesses are ditching old-school phone calls for digital solutions, using AI to boost efficiency and make customer interactions smoother.
3. AI and Jobs: AI is more about helping people do their jobs better, not taking them away, like how ATMs didn't replace bank tellers.
4. Helping Employees: AI gives customer service agents real-time info, making life easier for both customers and employees.
5. Smooth Innovation: New tech should fit in seamlessly without messing up current systems.
6. Customer-First: Putting customer needs first is key, focusing on the whole experience, not just products and prices.



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